CLOSER — Full Brand Strategy
We worked closely with CLOSER to build a clear, elevated brand foundation ahead of launch into the US market.
What we did:
Brand Positioning
Defined CLOSER as an achievable luxury jewellery brand rooted in meaning, craftsmanship and modern design
Defined CLOSER as an achievable luxury jewellery brand rooted in meaning, craftsmanship and modern design
Audience & Market Clarity
Identified the ideal US customer and refined messaging to resonate with a more global, design-led audience
Identified the ideal US customer and refined messaging to resonate with a more global, design-led audience
Messaging & Tone of Voice
Developed a consistent, elevated tone that balanced storytelling with clarity, moving away from overly traditional jewellery language
Developed a consistent, elevated tone that balanced storytelling with clarity, moving away from overly traditional jewellery language
Content Direction
Created a full content strategy across Instagram and TikTok focused on storytelling, founder-led content and product meaning rather than hard selling
Created a full content strategy across Instagram and TikTok focused on storytelling, founder-led content and product meaning rather than hard selling
Launch Strategy
Built out a clear go-to-market plan to support product drops, brand awareness and long-term growth
Built out a clear go-to-market plan to support product drops, brand awareness and long-term growth
Visual Direction
Guided the brand on creative direction to ensure content aligned with a luxury but accessible feel
Guided the brand on creative direction to ensure content aligned with a luxury but accessible feel
Outcome
CLOSER now has a clear, differentiated brand identity with a strong foundation to scale into the US market and build long-term brand value.
